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国开商务英语1单元自测1-8试题及答案

发布时间:2025-03-15   作者:广东开放大学   浏览:0

国开专科《商务英语1》单元自测1-8试题及答案

单元自 1 试题及答案

 

此次提供为题库 可按Ctrl+f进行搜索 因为格式问题搜索长句子会找不到,尽量搜索几个单词或者一个单词,题目肯定都有的!

 

没找到可按单元测试进行查找 每个单元题目不对 不会太麻烦

 

- Can you please tell me about your responsibilities?

-__________________.

[答案]A.Yes. I was in charge of the northwest region of China.

- Could you give me an example of good team working there?

-__________________.

[答案]C.Sure. I was the treasurer of the StudentsUnion.

- I believed Ted only from his resume. In fact he is not qualified for

his job.

-__________________.

[答案]C.Oh, its such a pity!

- We had a very small budget and I had to make decisions on what to

buy.

-________.so youre a good planner.

[答案]C.Very impressive

- Hello , Im John Taylor, the General Manager. And you must be. . . . . .

-_________.

[答案]A.Daniel Anderson.

从下列选择题库中抽 3 个小题! ! !

A conversation________between an interviewee and the interviewers.

[答案]B.goes on

At university I never________my assignments in late.

[答案]B.handed

Domingo Café,a modern European style café,is in the________area.

[答案]B.downtown

However nowadays, people________often find such advertisements on a

website.

[答案]B.more

I believe team work________important.

[答案]B.is

I was the________of the StudentsUnion.

[答案]C.treasurer

Im particularly proud of________I organized the finances.

[答案]A.how

The companys Human Resources department will then select the most

suitable people to______an interview.

[答案]A.attend

Then people,________are interested,can apply for the job.

[答案]C.who

When a company needs to________new people, it may advertise the job

in a newspaper or on a website.

[答案]A.employ

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. A job interview is a kind of employment test and usually very

formal.

[答案]B.求职面试是一种就业测试,通常都很正式。

2. In order to be employed, you need to make a very good first

impression.

[答案]C.为了得到工作,你需要给人一个良好的第一印象。

3. It looks like you achieved a lot during your time at university.

[答案]B.看起来你在上大学时取得了很大成就。

4. If you need any help,please feel free to contact Mr.Zhang.

[答案]A.如果你需要任何帮助,请随时联系张先生。

5. They send in a letter (or an email) and also a resume as well.

[答案]A.他们发一封信(或电子邮件),同时也发一份简历。

★ 请听下面的对话, 根据对话内容进行判断,正确为 T, 错误为 F

U1-%20Task%203.mp3

1. Daniel invited John to the job interview.[答案]F

2. Daniel worked in Corporate Pan-Asia for 6 years.[答案]F

3. Daniel was in charge of the southwest region of Canada.[答案]F

4. A 50% increase in sales over a three-month period proved Daniel

a good manager.[答案]T

5. Teamwork helped Daniel achieve an outstanding increase.[答案]T

★ 听力 理解: 请听下面的对话,根据对话内容从 ABC 三个选项中选

出一个最佳选项。

Ifyou dont have much experience of making phone calls in

English,making a business call can be a worrying experience. Most business

people,unless they feel very confident, prepare for an important phone

call in a foreign language by making notes in advance. And during the call

they make notes while theyre talking to help them to remember what was

said.Although its quick and convenient to phone someone to give them

information or to ask questions, the disadvantage is that there is nothing

in writing to help you to remember what was said. Its essential to make

notes and often when an agreement is reached on the phone, one of the

speakers will send a fax or e-mail to confirm the main points that were

made.Because its so easy to be misunderstood when talking on the

phone,its a good idea to repeat any important information (especially

numbers and names) back to the other person to make sure youve got it

right.Always make sure you know the name of the person youre talking

to. If necessary, ask them to spell it out to you, so that you can make sure

youve got it right--and try to use their name during the call. And make

sure that they know your name too.

1. If you dont have much experience of making phone calls in

English,making a business call can be_______.

[答案]C.a painful thing

2. Most business people prepare for an important phone call in a

foreign language by making notes in advance because_______.

[答案]B.their foreign language isnt so good

3. When the speakers reach an agreement on the phone, will send a fax

or e-mail in order to confirm the main points that were made.

[答案]A.one of them

4. What does IT refer to in the first sentence in Paragraph

Four---its a good idea to repeat any important information (especially

numbers and names) back to the other person to make sure youve got IT

right?

[答案]A.important information

5. The best title of this passage is_______.

[答案]B.Business Calls

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

HOW TO EMPLOY AND APPLY

When a company needs to employ new people, it may advertise the job

in a newspaper or on a website. However nowadays, people more often find

such advertisements on a website.

Then people, who are interested, can apply for the job. They send in a

letter (or an email) and also a resume (or CV) as well.

The two parts are very important in job-hunting. The former is used

to apply for a certain position.The latter is used to introduce his or

her education background and work experiences.

But more and more companies may often ask people to fill out a standard

form.The companys Human Resources Department will then select the most

suitable people to attend an interview.

1. According to the passage, where can we find job advertisements more

often nowadays? .

[答案]C.On a website.

2. How do people apply for a job?

[答案]B.By email.

3. Besides the application letter,what else is also important?

[答案]A.A resume.

4. What do companies provide to job applicants nowadays before they

apply for jobs?

[答案]A.A standard form.

5. Who is in charge of selecting the applicants for the coming

interview?.

[答案]B.The Human Resources Department.

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

JOHN :Thank you for agreeing to meet with me today.

DANIEL:_____________[答案]C

JOHN:I can see from your resume you were______________[答案]D

DANIEL:Sure.

JOHN:______________[答案]A

DANIEL:Yes.I was in charge of the northwest region of China. As a

manager,I was responsible for a 50% increase in sales over a three-month

period.

JOHN:_____________[答案]E

DANIEL:Thanks.

JOHN:What are the key reasons that helped you to achieve such an

outstanding increase?

DANIEL:___________[答案]B

A.Can you please tell me about your responsibilities?

B.I believe teamwork is important.

C.Thank you for inviting me.

D.in charge of sales for Corporate Pan-Asia from 2008 to 2012.

E.Very impressive.

单元自 2 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- Please make a detailed schedule for me.

-_________________.

[答案]B.Yes, I will.

- Well have the sales meeting at 2: 00 tomorrow afternoon, wont we?

-_________________.

[答案]C.Yes. After the meeting, well leave for Shanghai.

- Well ,after my report,therell be a break for refreshments.

-_________________.

[答案]A.All right, I see.

- When will you meet the general manager of Nile Co.,Mr.Smith?

-_________________.

[答案]A.At 10:00 tomorrow morning.

- Where shall we have the meeting?

-_________________.

[答案]A.In the first conference room.

从下列选择题库中抽 3 个小题! ! !

China held the 22nd________APEC economic leaders meeting in Beijing

in 2014.

[答案]C.informal

The marketing department________the sales for the last six months.

[答案]A.has summarized

The meeting suggested________the loan first.

[答案]A.repaying

The next shareholders meeting was________at the end of this year.

[答案]A.scheduled

The seminar is about________the new staff members.

[答案]B.training

The ten-day display and sale________finished tomorrow.

[答案]B.will be

There are some visitors________to our marketing department next week.

[答案]B.coming

There was________in the meeting room as the general manager predicted

the companys sales target.

[答案]A.silence

They ________have no good plan for advertising on TV.

[答案]C.seem to

Would you like to________a personal interview?

[答案]B.arrange

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. Weve prepared the name cards to be put on the conference table

for guests to sit by.

[答案]C.我们已经准备在会议桌上放置桌签,以便来宾按桌签就坐。

2. Its a way to avoid uncomfortable silences and build stronger

relationships.

[答案]B.这是一种避免不自在的沉默并且建立更牢固关系的方式。

3. Then the report was followed by a heated discussion.

[答案]A.报告之后是大家热烈的讨论。

4. When familiar guests meet each other, a greeting with a friendly

smiling,nodding or shaking hands is usually a decent way to show your good

manners.

[答案]A. 当与熟悉的人见面时, 以友好的微笑、 点头或者握手致意, 通常是

一种显示良好教养的得体方式。

5. If there are any items you would like to list on the agenda, please

let me know by e-mail before the end of this week.

[答案]B. 如果各位有想纳入会议议程表的事项, 请在本周末之前通过电子邮

件与我联系。

★ 听力 理解: 请听下面的对话,根据对话内容从 ABC 三个选项中选

出一个最佳选项。

1. What did John ask Linda to do for him?

[答案]B.He asked her to make a detailed schedule for him.

2. What is Mr.Joness position in his company?

[答案]B.He is the general manager of Nile Co.

3. What will they do at 2:30 tomorrow afternoon?

[答案]C.Theyll have a board meeting.

4. The board meeting will be finished at tomorrow afternoon.

[答案]B.3:30

5. Wholl meet Mr.Lee tomorrow afternoon?

[答案]A.Bob

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

Does everyone in your office always agree all the time? When someone

makes a suggestion, does everyone just smile and nod in agreement? When

you bring forward an idea, do people just accept it? Well, if you answered

yes to any of these questions, you are in an extremely unusual

workplace.People are people. And people butt heads. They disagree, they

argue,and they fight. You cant get around it. But you can learn to deal

with it.

To hold your own, you need to learn how to argue effectively. If youve

got an opinion, you need to defend it. And if you have a problem with

something a colleague has done, you need to let them know. This can make

for some difficult discussions and meetings, but this is just a part of

life and business.

So how can you argue effectively? Well,you need several skills.

1. From the first paragraph we can know that in the office________.

[答案]A.people sometimes argue

2. And people butt head means________.

[答案]C.people dont always agree well with each other

3. The writer suggests that if you get an opinion, you need to________.

[答案]C.argue in support of it

4. You need several skills to________.

[答案]B.argue effectively

5. The main point of this passage is about________.

[答案]A.the fact of disagreement and argument in the office

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

MONTHLY MEETING MINUTES OF BOARD OF DIRECTORS

Time:2:30 p.m.,March 5,2015

Place:Conference room,second floor of 3T Co.Ltd.

Participants:All the directors

Chairman:Chairman of the board,Mr.William Forest

Minutes keeper:Linda

The main activities at the meeting are as follows:

Firstly,Mr.William Forest, chairman of the board, made a report on the

work and total sales of the company this season. Then the report was

followed by a heated discussion.

Secondly,all the directors agreed to hold a press conference for the

company next month.

Thirdly,the meeting suggested inviting experts from Canada to give

a five-day training course to staff in the Sales Department.

The meeting finished at 3:30 p.m.

1. Who are the meeting participants?

[答案]B.The directors.

2. How many activities does the meeting have?

[答案]C.The interviewees.

3. Mr .William Forest made a report_______this season.

[答案]C.on the work and total sales of the company

4. What did all the directors agree to do?

[答案]C.To have a press conference for the company next month.

5. How long did the meeting last?

[答案]B.1 hour.

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

SMALL TALK BEFORE A MEETING

This is a situation youve probably experienced many times: you

arrive for a meeting ten minutes early. There are several people already

there.You say hello and then What do you talk about? What do you say?

In this situation, you need to be able to make small talk. Small talk

is an informal conversation. We use the term small talk because it is not

about exchanging information or making decisions or having a serious

discussion.Its a way to avoid uncomfortable silences and build stronger

relationships.

Small talk might seem to be about nothing important, but it is

important in itself. Being able to make small talk will allow you to make

yourself part of a group. It will set the stage for more serious types of

communication.

1. Small talk is a kind of formal dialog.[答案]F

2. The term small talk means there are only two persons in the

dialog.[答案]F

3. Small talk is a useful ice-breaker and can build stronger

relationships.[答案]T

4. Small talk is not at all important.[答案]F

5. Making small talk will allow you to be a member of a group. [

]T

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

JOHN : Good morning, Linda. Therell be some people visiting our

company tomorrow.Please make a detailed schedule for me.

LINDA:Could you tell me who they are,Mr.Taylor?

JOHN: _____[答案]C

LINDA:Well have the board meeting at 2: 30 tomorrow afternoon, wont

we?

JOHN:_____[答案]E

LINDA:But the sales manager of Lee Brothers, Mr. Lee, just called and

insisted on seeing you tomorrow afternoon.

JOHN:_____[答案]A

LINDA:He said that he would leave for London at 5: 00 p. m. tomorrow.

JOHN:_____[答案]B

LINDA:Yes,Mr.Taylor.

JOHN:_____[答案]D

LINDA:No problem,Mr.Taylor.

A.Oh,The board meeting will be finished at about 3: 30. You could

arrange his appointment after that.

B.All right,then tell David to meet him tomorrow afternoon.

C.OK,theyare Mr. Jones, general manager of Nile Co. and

Mr. Brown,president of Best way Co.

D.Could you give me the schedule before 4 oclock this afternoon?

E.Yes.After the board meeting, well meet the guests. Its important

to have them all here.

单元自 3 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- Do you have any suggestions about it?

-__________________.

[答案]B.After I read it in detail, I will tell you my opinion.

- Hi Bob, Id like to congratulate you on the progress of Beihai

project.

-_________________.

[答案]C.Thank you, John. It is really an interesting project.

- Let me show you how to use the printer.

-________________.

[答案]C.Thanks for your help.

- Mr . Taylor, this is the project plan you asked me to make last week.

-________________.

[答案]B.Sure. Thats a quick job.

- Would you please let me know something more about the project?

-________________.

[答案]B.OK, I have divided my report into three parts, the first part

is an overview of the project.

从下列选择题库中抽 3 个小题! ! !

Actually , buyers are the group of people________want to buy certain

goods or services.

[答案]C.who

I have finished________your project plan.

[答案]B.reading

I hope our plan will________by the board.

[答案]C.be approved

Im sure you can________things out.

[答案]C.straighten

It seems that the new project in Nanjing will be even________than your

current project.

[答案]B.good

Markets are the system that________some peoples demands and some

other peoples supplies.

[答案]B.bridges

Now , we have enlarged and________our domestic market and European

market.

[答案]B.consolidated

Prices may change quickly if supply or demand________.

[答案]C.changes

Sometimes buyers only purchase some________, tangible or intangible.

[答案]B.assets

The third part is the________results.

[答案]B.expected

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. No problem,I will handle it for you.

[答案]C.没问题,我来替你处理这个事情。

2. A free market is an economic system in which the price of goods

and services is affected by supply and demand rather than controlled by

a government.

[答案]A. 自由市场是一种经济体系, 其中的商品和服务价格往往受供给和需

求的影响,而不是由政府来控制。

3.However , some tend to purchase intangible ones, like

shares,futures,etc.

[答案]B.然而,一些人趋向购买无形的资产,例如股票、 期货等。

4. So in markets,price matters a lot.

[答案]A.所以在市场上,价格很重要。

5. The profits of our company increases steadily.

[答案]C.我们公司的利润稳步增长。

★ 听力 理解: 请听下面的对话, 根据对话内容进行判断, 正确为 T, 错误为

F

1. In the conversation Bob and John talk about three projects in

total.[答案]T

2. According to Bob, the Beihai project is the most exciting one. [

]F

3. Bob has already finished the Beihai project and is going to work

on the Jinan project.[答案]F

4. The board will decide whether to approve or disapprove Bobs plan

on the Nanjing project.[答案]T

5. Bob seems to have some problems in the current project.[答案]T

二、 读理解: 阅读下面的短文, 根据文章内容从 ABC 三个选项中

选出一个最佳选项。

CUSTOMER REFERRAL

From:Bob Smith < bobsmith@3texport.com>

To:Tompson Harris

10:12 AM,Monday,Dec.21,2015

Dear Mr.Harris,

Thank you for your cooperation for our business in the recent

years.With your great help and support, we have tripled our products in

the last three years. And the profits of our company increases steadily.

Now,we have enlarged and consolidated our domestic market and

European market. Next step we intend to explore the North American

market,especially Canadas and USAs. However, we do not have good

connections in this region.

Therefore,we shall be very obliged if you could kindly introduce us

to some of your reliable partners in North America who are interested in

our products.

We look forward to your early reply. Merry Christmas and Happy New

Year!

Yours sincerely,

Bob Smith

Project manager

1. How does Bob begin with his email?

[答案]C.With presenting thanks for help and support.

2. Whats the current situation of Bobs company?

[答案]A.Very good.

3. What are the market areas of Bobs company?

[答案]C.Domestic and European market.

4. What is the recent plan of Bobs company?

[答案]B.To explore the North American market.

5. What is the purpose of the email?

[答案]B.To ask for the introduction of some business partners in North

America.

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

Youmay get consumers who want very high quality services

satisfied,but at a higher price. And the people who want no-frills service

and cheap product will also get it at the other end of the market. So

competition allows a range of variety to occur in a market.

The benefit to society of competition is that it makes a major

contribution to the fundamental economic issue, which is the scarcity of

productive resources. It means that on the production side, there is

maximumpressure to conserve the use of those scarce productive

resources.Onthe demand side it also rations consumer demand

appropriately,and it also tends to mean that the variety of consumer needs

can be met.

1. From the first paragraph of the passage we can know that usually

there are______kinds of consumers who may get satisfied in a market.

[答案]A.two

2. What does it in the first sentence of paragraph 2 refer to?

[答案]C.The benefit of competition

3. The sentence in paragraph 1So competition allows a range of variety

to occur in a market means______.

[答案]A. competition makes the market supply various products and

services

4. On the demand side competition also______appropriately.

[答案]B.makes consumer rational

5. The best title of this passage is______.

[答案]B.The Benefit of Competition

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

JOHN : It seems that the new project in Nanjing will be even better

than your current project....

BOB:_____That is really an exciting project, and I hope our plan will

be approved by the board.[答案]C

JOHN:Goodluck!But unfortunately, from what Ive seen so

far,_____[答案]D the Jinan project does not seem to_____[答案]E. Is there

any problem I can help with?

BOB:Dont worry! Please believe me that_____and Ill get it back

on track soon.[答案]A

JOHN:Im sure you can straighten things out. Well, _____, Bob.答案B

A.everything is under control

B.keep up the good work

C.You got it!

D.I must mention that

E.be up to your usual standard

单元自 4 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- When can you effect shipment? Im worried about late shipment.

-_________________.

[答案]A.About in June.

- Good morning. Far East Logistics Company. This is Lin Hanxue. May I

help you?

-_________________.

[答案]B.Good morning, Ms. Lin. This is Daniel Anderson speaking.

- May I know the cost for a 20 feet container from Guangzhou to LA?

-________________.

[答案]A.Its 2,300 US dollars.

- Mr .Taylor,nice to see you again.Welcome to our company.

-_______________.

[答案]B.Thank you, Ms. Lin. Ive come to see your packing for our

woolen gloves.

- Oh ,but how long will it take to reach LA?

-_______________.

[答案]B.Usually it takes around 12 days.

从下列选择题库中抽 3 个小题! ! !

_________ the expansion of international trade,the container service

has become popular

[答案]C.With

As a rule, the buyer is responsible for_________a ship or booking the

shipping space.

[答案]A.chartering

But the charge will be_________and it also slows down delivery.

[答案]A.higher

Could you use cardboard boxes_________the shoes?

[答案]C.to pack

Goods are carried by several_________of transport--on road or rail, by

sea or air.

[答案]A.means

I _________packing in wooden cases.

[答案]B.prefer

Id like to know what time we can get the container_________it is

in the port.

[答案]B.when

Small holes should be made in the_________cloth to let the moisture

out.

[答案]B.waterproof

The woolen gloves should_________in twenty boxes.

[答案]C.be packed

We usually ship the goods by regular_________.

[答案]C.liner

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. We usually make a direct shipment unless the customers require

transshipment.

[答案]B.我们通常采取直运,除非客户要求转运。

2. It takes around two working days to unload the containers.

[答案]A.卸下这些集装箱大概需要用两个工作日。

3. Transport plays an important part in international business

because goods produced have to be delivered to the buyers abroad.

[答案]C. 运输在国际贸易当中起着重要的作用, 因为生产出的产品需要发送

给国外的购买者。

4. All the boxes should be packed in a carton.

[答案]A.所有的盒子都应当装在纸板箱里。

5. Modern logistics is one of the most exciting jobs in the world.

[答案]B.现代物流是世界上最激动人心的工作之一。

★ 听力 理解: 请听下面的对话,根据对话内容填入相应的句子或短语。

U4%20-%20Task%204-01.mp3

1. Could you tell me how you ship the goods?[答案]C

2. But we hope you can make a direct shipment.[答案]E

3. When can you effect shipment? Im worried about late shipment. [

]A

4. Thatll be too late. Can you do something about it to advance the

shipment to April.[答案]B

5. Will you take the responsibility of chartering a ship.[答案]D

A.Around in June.

B.Itll be hard to handle. The aerliest possible date of delivery

would be the end of May.

C.We really ship the goods by regular liner.

D.Under FOB terms, the buyer is responsible for chartering a ship or

booking the shipping space.

E.Itll be hard to handle. The aerliest possible date of delivery

would be the end of May.

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

Exports are either raw materials or manufactured goods. Raw materials

are products of the land, such as cotton, timber or rubber. Some raw

materials,such as iron ore, come from mines. These raw materials are often

exported by the countries that produce them to other countries where they

are made into manufactured goods.

Some countries produce food for export, for example, meat, sugar, or

cerealssuch as wheat and maize. These countries are agricultural

countries.An agricultural country needs fertile land and a good climate. A

cold,dry

climate is not suitable for agriculture.

Acountry which produces manufactured goodsis known as an

industrialized country. An industrialized country cannot always produce

enoughfood for its own needs. In this case, it does not export

foodstuffs.Instead it has to import them. It relies on exports of

manufactured products and pays for imports with the money it earns from

the exported goods.

1. From the first sentence of the passage we can know that there are

kinds of_______exports.

[答案]A.two

2. Raw materials are often exported by the countries that produce them

to other countries where_______.

[答案]B.they are made into finished products

3.Thecountrieswhichproduce food for export, for

example,meat,sugar,orcereals such as wheat and maize are

_______countries.

[答案]C.agricultural

4. An industrialized country usually has to import foodstuffs

because_______.

[答案]A.it cannot always produce enough food for its own needs

5. The best title of this passage is_______.

[答案]B.Export

★ 阅 读理解 :阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

February 1,2015

Dear Ms.Lin,

Special Requirements for Packing (Order No.MI 063)

With reference to the order of woolen gloves above,the packing

instructions 1 (list) as follows: The woolen gloves 2 (pack) in twenty

boxes,and the boxes 3 (pack) in a carton. All the boxes 4 (put) close

together in order to avoid being flattened.

The carton 5 (line) with waterproof cloth inside and 6 (strap) with

metal bands outside,which is strong enough for sea transportation.

Small holes 7 (make) in the waterproof cloth to let the moisture out.

Please 8 (follow) the packing instructions above. Thank you for your

attention.

Yours sincerely,

Daniel Anderson

1. The woolen gloves should be________.

[答案]C.packed in twenty boxes

2. All the boxes were put close together________.

[答案]B.to avoid being crushed

3. The carton was strapped with metal bands outside________.

[答案]A.to be strong enough

4. To let the moisture out,small holes should be made________.

[答案]B.in the waterproof cloth

5. The main purpose of the letter is to________.

[答案]B.follow packing instructions

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

INTERNATIONAL TRANSPORTATION

Transportation plays an important part in international business

because goods produced have to be delivered to the buyers abroad, and the

delivery of goods is to be made possible by transportation services. Goods

are carried by several means of transportation-on road or rail, by sea or

air.And in recent years, combined transportation which is a road-sea-rail

carriage has appeared.

With the expansion of international trade, the container service has

become popular. The use of containers provides a highly effective form of

transportation by road, rail and sea. Basically, about 98% of world trade

is

carriedout by sea transportation. Besides transportation by

sea,road,or rail, nowadays in order to speed up delivery, carriage by air

has also become popular.

1. Transportation plays an important part in international business

because goods produced have to be sent to everywhere in the world. [

]F

2. Usually goods are carried by many ways of transportation.答案 F

3. In recent years, combined transportation which is a road-sea-rail

carriage appeared.[答案]T

4. With the expansion of international trade, the container service

has become popular.[答案]T

5. The use of containers gives a very helpful method of transportation

by air.[答案]F

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

Hanxue :Well,we have several ways of _____[答案]D

Daniel:Good.A nice wrapping that catches the eye will certainly help

push sales.

Hanxue:Right,the woolen gloves appeal to the eye as well as to the

purse.

Daniel:_____?[答案]B

Hanxue:Well pack them a dozen in a cardboard box,_____[答案]E

Daniel:Why not wooden cases? _____[答案]A

Hanxue:But the charge will be higher and it also slows down delivery

Daniel:I see.Ill _____[答案]C

Hanxue:Please do.Ill be waiting for your early reply.

A.They are stronger for sea shipment

B.How do you pack them.

C.contact home soon for instructions

D.packing woolen gloves for sea shipment and for shelf selling

E.each with 6 different colors,ten boxes in a carton

单元自 5 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- Hello , David! I havent heard from you for a long time. How have

you been recently?

-_______________.

[答案]A.Not bad, thank you.

- Hi , Lily, whats up with Mike? I heard the boss yelling at Mike

earlier today.

-_______________.

[答案]B.Its said that Mike made a mistake and then tried to cover

it up.

- I bet that Mike wished you had told him that earlier.

-_______________.

[答案]B.Well, Mike isnt a fool, he wont do that again.

- Oh .But why didnt he just own up and tell someone?

-________________.

[答案]C.He was too scared that he would be fired, I suppose.

- Your request for compensation made me surprised.What happened?

-________________.

[答案]A.Its because of the quality.

从下列选择题库中抽 3 个小题! ! !

________ improve your service, you need to make market surveys so as

to know what your customers are thinking and demanding.

[答案]B.In order to

________ your customers what they need and more than they expect will

lead customers to return to you.

[答案]A.Giving

Every business has its ups and downs,and so________every person.

[答案]C.does

I bet that Mike wished you________him that earlier.

[答案]A.had told

In this way you will stay________in these changing times.

[答案]B.competitive

It is better to tell someone to get it________.

[答案]B.fixed

The quality,specifications and prices are________in our contract.

[答案]B.clarified

The re-examination results indicate that one-third of the goods are

not________standard.

[答案]B.up to

We are entitled to cancel it if you fail to________the contract.

[答案]A.honor

We try our best to________your requirement.

[答案]B.meet

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 听力 理解: 请听下面的对话,根据对话内容从 ABC 三个选项中选

出一个最佳选项。

1. Why did David call John?

[答案]B.He wanted to ask for compensation.

2. Whats wrong with the goods which David has bought?

[答案]A.They are not up to the standard.

3. How did David prove that the goods have quality problems?

[答案]A.He had them re-examined.

4. What can David do if the goods do not meet the requirements?

[答案]B.Cancel the contract.

5. How did John face this complaint?

[答案]C.He agreed to look into this problem seriously.

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

Its clear that success and failure are important and common

topics.Every business has its ups and downs, and so does every person. In

other words, sometimes we succeed and sometimes we fail. Another common way

of saying this is You win some and you lose some. Nobody wins all the

time,not even in the great success stories that we read or hear about.

Think of a successful entrepreneur. Now, do you think that person

achieved great success on his first attempt? In 99% of cases, the answer

is no. Every successful businessperson learned through failure. Now have

a look at your favorite business news site. Youll see that almost every

story can be put into either the category of success or that of

failure.Businesses either grow or shrink but they dont remain the same.

1. Every person has his or her ups and downs.[答案]T

2. A common saying You win some and you lose some means that sometimes

we succeed and sometimes we fail.[答案]T

3. 99% of successful businessmen achieved great success on their first

try.[答案]F

4. Successful businessmen learn through failure.[答案]T

5. Businesses either shrink or remain the same.[答案]F

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

SUCCESS AND FAILURE

Its clear that success and failure are important and common

topics.Every business has its ups and downs, and so does every person. In

other words, sometimes we succeed and sometimes we fail. Another common way

of saying this is You win some and you lose some. Nobody wins all the

time,not even in the great success stories that we read or hear about.

Think of a successful entrepreneur. Now, do you think that person

achieved great success on their first attempt?

In 99% of cases, the answer is no. Every successful businessperson

learned through failure. Now have a look at your favorite business news

site.Youll see that almost every story can be put into either the

category of success or that of failure. Businesses either grow or shrink

but they dont remain the same.

1. Every person has his or her ups and downs.[答案]T

2. A common saying You win some and you lose some means that sometimes

we succeed and sometimes we fail.[答案]T

3. Ninety nine percent of successful businessmen achieved great

success on their first try.[答案]F

4. Successful businessmen learn through failure.[答案]T

5. Businesses either shrink or remain the same.[答案]F

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

CLERK :Hello,Big City Electricity,how may I help you today?

PETERS:_____ .[答案]C

CLERK:May I have your account number?

PETERS:Certainly,its 4392107.

CLERK:Thank you,is this Mr.Peters?

PETERS:Yes,this is Mr.Peters.

CLERK:Thank you.What can I help you with?

PETERS:_____.[答案]A

CLERK:Im sorry to hear that_____.[答案]E

PETERS:The bill is 300% higher than last month.

CLERK:Terribly sorry for that. Let me ask you a few questions and then

Ill see what I can do.

PETERS:OK,Thank you for your help.

CLERK:Of course, thank you for calling this to our attention. Now, how

much do you usually pay for your electricity?

PETERS:I usually pay about $50 a month.

CLERK:Thank you._____[答案]D

PETERS:$200.I cant understand why.

CLERK:Yes,Mr.Peters.Was your usage different in any way?

PETERS:No,it was an average month.

CLERK:Im sorry there certainly seems to be a mistake.

PETERS:Well,Im happy you agree with me.

CLERK:Ill contact a service representative. And whats your phone

number?

PETERS:408-533-0875

CLERK:_____.Welldo our best to change this as quicklyas

possible.[答案]B

PETERS:Thank you for your help in clearing this up.

A.I think Ive been overcharged for the past month.

B.Im terribly sorry about the mistake.

C.Im calling concerning my electricity bill.

D.And how much did we charge on this bill?

E.Why do you think we charged you too much?

单元自 6 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- Hello ,Sally.Whats the matter with you? You look worried.

-_________________.

[答案]B.What shall I do if a customer doesnt pay up on the due date?

- Sally ,could you lend me your calculator? Mine is not working.

-_________________.

[答案]C.Sure, why do you need it?

- The senior managers need the results from last month straight

away,so I cant stop to talk.Ive got to hurry.

-________________.

[答案]C.OK, see you later.

- What if he still doesnt pay up?

-________________.

[答案]B.If its a small amount we write it off as bad debt. For larger

sums we

- You need to work with other colleagues to look after that.

-________________.

[答案]C.Thanks.Im grateful for your suggestions.

从下列选择题库中抽 3 个小题! ! !

______ is very important that you dont make any mistakes when you

calculate those figures.

[答案]A.It

______ your check is received within a week we shall have no

alternative.

[答案]C.Unless

A week ago,I sent him a statement______the amount overdue.

[答案]B.showing

After that,we have to post______letters.

[答案]A.a series of

Dont worry so much______is my job!

[答案]C.worrying

For larger sums we take legal steps to______the money.

[答案]C.recover

He didnt seem to______any actions.

[答案]B.take

I have to______the profit from last month.

[答案]B.work out

Those numbers come to mean the world to you______they give you the

record of how much money youve earned or lost.

[答案]A.because

We are usually very prompt______settling your accounts.

[答案]B.in

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 听力 理解: 请听下面的对话, 根据对话内容进行判断, 正确为 T, 错误为

F

1. Lilys calculator is not working.[答案]F

2. Lilys calculator has more functions and is faster.[答案]T

3. Sally has to work out the profit from last year.[答案]F

4. Calculating figures requires great attention.[答案]T

5. Sally will return the calculator as soon as she finishes the job. [

]T

★ 完形填空: 阅读下面短文, ABC 三个选项中选出能填入空白处

的恰当选项。

PURPOSE OF ACCOUNTING

Every company has an accounting office or a finance department that

looks its accounting details. An accounting department is the backbone(

) of every business. It records all the business transactions(交易 ) , and

keeps a track(记录) of the incomes(收入) and expenses(支出 ) of the

business.The accounting department also helps to determine the correct

financial position and standing of the business. For a systematic(系统

) and recording of transactions,accounting is important.

The purpose of accounting is recording all the transactions honestly

and accurately in the Books of Accounts(账本) . The accounting process can

be defined the process that begins when the transaction takes place and

ends the transaction is recorded in the books of accounts. It includes a

series of steps that to analyze(分析) and record the business transactions

for a particular period.

1.[答案]B.after

2.[答案]A.accurate

3.[答案]B.at

4.[答案]C.what

5.[答案]A.use

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

ACCOUNTING IS MORE THAN NUMBERS

Accounting could date back to about 7, 000 years ago. People of that

time relied on old accounting methods to record the growth of crops and

herds.Accounting has greatly developed with the growth of joint-stock

companies.

When you think of accounting, you may find pages of tables and

numbers.That image doesnt usually give you too much excitement. When you

have your own business, though, those numbers come to mean the world to you

because they give you the record of how much money youve earned or lost.

Actually,accounting is not simply about strange dollar amounts or

boring numbers theyre your sales figures, your costs, and your

profits.In other words, accounting is a language of business. Once you know

how to work with those numbers, how to read those numbers and how to read

the story they tell, you will be able to manage your business toward greater

success.

1. Accounting could date back to about years ago.

[答案]A.7,000

2. People in the old days relied on old accounting methods to record .

[答案]C.the growth of crops and herds

3. Accounting has greatly changed with the development of .

[答案]B.joint-stock companies

4. Accounting is very important in your business because it shows .

[答案]A.how much money youve earned or lost

5. According to the writer,accounting is .

[答案]C.Both A and B

★ 阅 读理解: 阅读下面的对话,选择合适的内容将对话补充完整。

Dear Sirs,

Account No.8756

1.[答案]C

2.[答案]E

3.[答案]A

4.[答案]D

5.[答案]B

A.Yourprompt attention tothis matter wouldbe greatly

appreciated.If you have any questions regarding this account, please

contact our office as soon as possible.

B.Regards,Lily

C.Please note that your account No. 8756 was already a month overdue. As

you are usually very prompt in settling your accounts, we wonder whether

there is any special reason.

D.If payment has recently been made,please accept our thanks and

ignore this reminder.

E.We think you may not have received the statement of account we sent

you on August 30 showing the balance of US$ 80, 000 you owe. We are sending

you a copy and hope it may have your early attention.

单元自 7 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

-______________.

- Besides Bank of China, you can get the money exchanged in Industrial

and Commercial Bank of China,China Construction Bank etc. .

[答案]A.Could you tell me whether I can change foreign currency in

other banks?

-_______________.

- It arrives by mail,I suppose.

[答案]B.How does your remittance come?

- Can I exchange foreign currency in Bank of China?

-____________________.

[答案]C.Yes, you can. Bank of China is an authorized foreign exchange

bank.

- How long does the remittance take from New York?

-____________________.

[答案]B.Im not sure. It depends on the mode your partner chose.

-_______________.

- Todays rate is listed on the board here.

[答案]C.Whats the exchange rate today?

从下列选择题库中抽 3 个小题! ! !

18 of the EU members have replaced their national currencies by Euro

notes and coins______2002.

[答案]C.since

Ill ______the remittance for you in our records.

[答案]C.check up

Ill get your RMB for you while youre______these forms.

[答案]A.filling out

If you want to pay______something in another currency,you have to

change your money into the other money.

[答案]B.for

The question______we should use this brand name will be decided by

our marketing team.

[答案]C.whether

This is a real bank______is operated by students between 10 and 12

years old.

[答案]B.which

This story is about some American students______learned business

skills by operating their own banks.

[答案]C.who

We are an authorized foreign exchange bank and can______17 kinds of

currencies into RMB.

[答案]C.convert

Were sorry to tell you that your remittance______yet.

[答案]C.hasnt arrived

Whereveryou go, exchanging money______you in touch with

international finance.

[答案]B.puts

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. Precious metals such as gold and silver have been used as money.

[答案]B.诸如黄金和白银等这类贵重金属曾经作为货币使用过。

2. Id like to know whether a remittance of fifty thousand dollars

from New York has arrived.

[答案]C.我想了解从纽约汇出的一笔 5 万美金的汇款是否已经到账。

3. Ill give you a call when the remittance arrives.

[答案]A.汇款到帐后我就给您打电话。

4. Organizing and operating the bank has taught the children a lot

about the banking business.

[答案]B.管理和经营银行使孩子们学到了很多有关银行业务的知识。

★ 听力 理解: 请听下面的对话,根据对话内容填入相应的句子或短语。

1. Remittance is the common way of答案D.

2. Checking a remittance needs[答案]C.

3. Two modes of remittance are mentioned in the dialog[答案]A.

4. Different modes of remittance[答案]E.

5. Usually it costs more time[答案]B.

A.remittance by cable and remittance by mail

B.to transfer funds by mail than by cable

C.a customers name and account number

D.transferring funds among different places

E.take different working days

★ 完形填空: 阅读下面短文, ABC 三个选项中选出能填入空白处

的恰当选项。

All children want to have pocket money. Why do their parents just give

them a certain amount? One main purpose is to let kids learn_____their

own money.

First of all, children are expected to_____a choice between spending

and saving. Then parents should make the children understand what is

expected to pay for with the money.

Pocket money can give children a chance to experience the three

things_____they can do with the money. They can spend it by giving it to

a good cause. They can spend it_____buying things they want. They can save

it for future use. Saving helps children_____that costly goals require

sacrifice.Saving can also open the door to future saving and investing

for children.

1.[答案]B.how to manage

2.[答案]C.make

3.[答案]A.that

4.[答案]C.by

5.[答案]B.understand

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

American students learn business skills in school. Here is a story

about some American students who learnt business skills by operating their

own banks.

In December 1987, the Twiglet Bank was opened at an Elementary School

in Miami, Florida. It is a real bank that accepts money for savings and makes

loans,and it is operated by students between 10 and 12 years old. The bank

is open for one hour two days a week. Students can put their money into

the bank and withdraw it as they wish. Officials from a local bank helped

the students start the bank. They trained twenty-three of them to do all

the different kinds of bank jobs, from counting money to guarding the

bank.The students needed money to start the bank. They raised more than

$ 2, 000 by selling 50-dollar shares in the bank to parents, teachers, the

local bank workers,and customers.

Organizing and operating the bank has taught the children a lot about

the banking business. They have learned about raising and investing money

and how to use computers and other banking equipment. They have also

learned how to ask for a job and to be responsible for their jobs.

1. Who helped these children start a bank?

[答案]C.Bank staff

2. How did children raise money for their bank?

[ 答 案 ]B. They sold shares to their parents, teachers, local bank

workers and customers.

3. Who is currently operating Twiglet Bank?

[答案]A.Teenagers

4. Which is not TRUE for the benefits of children from operating their

own banks?

[答案]C.They learned how to produce the money.

5. What is the best title for this passage?

[答案]B.A StudentsBank

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

Beads , stones, seashells, paper, precious metals such as gold and

silver,base metals such as iron have all been used as money. Today, money

is printed on paper. A lot of countries use their own currency, with names

such as dollar, pound, franc, ruble, yuan and so on.Since 2002, 18 of the EU

members have replaced their national currencies by Euro notes and coins.

If you want to pay for something in another currency, you have to change

your money into the other money. If you want to travel outside your native

country,you need to change your own countrys money for the money of the

country you are visiting. Most large banks sell foreign currencies. You can

exchange money at a bank or at an office of a tourist agency.

Wherever you go, exchanging money puts you in touch with international

finance,whichis concerned with exchange rates between different

currencies.Deciding the rate for the international exchange of money is

one of the most complex aspects of international banking.

1. This best title for this passage is The history of money.答案F

2. Euro is available in all EU member countries.[答案]F

3. Foreign exchange rates have significant impact on the economy of

a country.[答案]T

4. Currency means money in the form of paper.[答案]F

5. Banks are a good option to get your money exchanged.[答案]T

单元自 8 试题及答案

备注: 测试中共有 6 道随机题, 其中有 5 道选择题和 1 道完形填空题。

第一大题: 选择填空( 每题 10 分, 共 5 题)

从下列选择题库中抽 2 个小题! ! !

- I wonder whether I could accept this discount or not.

-__________________.

[答案]B.Why not consult with your manager?

- Its nice to meet you in my office.

-__________________.

[答案]B.I am here today to discuss the trademark transfer with you.

- We are planning to register the trademark of Red Dragon for your

new product.Whats your opinion about this brand name?

-_________________.

[答案]A.I suggest that you should give it up.

- We think $55, 000 would be reasonable for transferring our trademark.

-________.Thats too high.

[答案]B.Oh, my goodness.

- Whats the purpose of your visit today?

-________________.

[答案]C.Im intending to ask for your advice on brand design.

从下列选择题库中抽 3 个小题! ! !

The question______we should use this brand name will be decided by

our marketing team.

[答案]B.whether

Do you think you could cut it______30%?

[答案]A.by

Few people realized the value of a brand,______?

[答案]B.did they

For Europeans,red can______danger.

[答案]B.stand for

Ive learned______today.

[答案]A.something new

It is a fact______his wife, Josephine Dickson, always had some minor

accidents.

[答案]A.that

Many companies spend a lot of money and time______their trademarks.

[答案]A.registering

Well let your know when we______a decision.

[答案]B.make

You are planning to export this product to Europe,______?

[答案]C.arent you

You wont choose this brand name,______?

[答案]A.will you

第二大题: 完形填空(阅读理解选择、 判断、 翻译等) ( 共 50 分)

从下列带 ★ 题库中抽其中 1 个试题! ! !

★ 翻译: 从以下 ABC 三个选项中选出与英文最适合的中文翻译。

1. I am very sorry for coming late, but something urgent came up at

the last minute.

[答案]B.我很抱歉迟到了,但我临走时突然遇到了急事儿。

2. Lets get down to business.

[答案]C.我们谈正事吧!

3. I think its preferable for you to change the brand name.

[答案]A.我认为您最好换一个商标。

4. Would you think it over for the sake of our long partnership?

[答案]C.为了我们长期的合作,您能否再做考虑呢?

★ 听力 理解: 请听下面的对话,根据对话内容从 ABC 三个选项中选

出一个最佳选项。

1. Why did John pay a visit to Miller?

[答案]C.Hed like to talk about the trademark transfer.

2. Why was Johns company interested in using Millers trademark?

[答案]A.The trademark is very famous around the world.

3. What will John provide for using Millers trademark?

[答案]B.He is going to pay a sum of money.

4. What price can Miller accept?

[答案]C.$ 49,500.

5. When will John give the feedback to Miller?

[答案]A.After he talks with his manager.

★ 完形填空: 阅读下面短文, ABC 三个选项中选出能填入空白处

的恰当选项。

When you go shopping and want to buy some clothes, you should think

about which kind of clothes you really need and decide how_____money you

can_____onthem. Then look at the labels that are inside the new

clothes.They tell you how to_____the clothes. The label for a shirt may

tell you to wash it in warm water. A sweater label may tell you to wash

it in cold water. The label on a coat may say dry clean only and cleaning

in water may_____this coat. If you do_____the directions say on the

label,you can keep your clothes looking their best.

1.[答案]A.much

2.[答案]B.spend

3.[答案]C.take care of

4.[答案]C.ruin

5.[答案]A.as

★ 阅 读理解: 阅读下面的短文,根据文章内容从 ABC 三个选项中选

出一个最佳选项。

Earle Dickson worked for a company manufacturing gauze and tape called

Johnson & Johnson. We will never know the reason, but it is a fact that his

wife,Josephine Dickson, always had some minor accidents. During the first

week of their marriage, she hurt herself twice with the kitchen knife. After

that,it just went from bad to worse. It seemed that Josephine was always

cutting herself.

One day Earle Dickson had an idea. He sat down with some tape and gauze

and a pair of scissors. Then he cut the tape into strips. In the middle of

each strip he stuck a little square of gauze. From then on, whenever

Josephine had an accident, ready-made bandages were on hand for her to use

quickly and without a lot of fuss.

At Johnson & Johnson, people heard about these new bandages which could

be put on in thirty seconds.Soon the company started to try these bandages

on the market. Slowly they were accepted by the public. Four years later, in

1924,thecompany installed machines for mass producing the new

product,with the trade name BAND-AID.

1. When did Mrs.Dickson often cut herself?

[答案]B.When she did cooking.

2. Why did Mr.Dickson decide to make the bandages by himself?

[答案]C.Because his wife was often in a mass when she cut herself.

3. What does the word ready-made mean for?

[答案]C.It means something you can use at once.

4. What is the main reason for companys mass production on the

bandages Mr.Dickson invented?

[答案]B.The bandages are necessary for women.

5. What is the best title for this passage?

[答案]A.The Invention of BAND-AID

★ 阅 读理解: 阅读下面的短文, 根据文章内容进行判断, 正确为 T, 错误为

F

Brand refers to names , logos and slogans. For example, Nike is known

for its slogan Just do it and swoosh logo. A trademark shows the origin

and ownership of a product or service, which is used to protect

names,logos,drawings,symbolsand other characters related with a

business.Coke?and Coca-cola? are registered trademarks of the Coca-Cola

Company.

Many companies spend a lot of money and time registering their

trademarks.There are at least two good reasons for this. Firstly, if you

trademark a brand, you are the only person allowed to use that Brand

name,slogan etc. If others want to use that brand, they must ask your

permission or pay some money. Secondly, registration also allows the owner

to bring legal action against anyone who uses the trademark without

authorization.

There are basic trademark symbols, e. g. TM for goods and SM for

service.They tell the public that the products name and design are the

exclusive property of the company, but a registered trademark?provides

notice that it has indeed been registered.

1. According to the writer, it is not necessary for a company to

register a trademark.答案F

2. A trademark may be regarded as a protection for a brand name. [

]T

3. The trademark symbols TM and ? can be exchanged in a brand. [

]F

4.Legal protection on a brand comes into force only after

registration.答案T

5. A company can freely use other companiesbrands.答案F

 

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