数字时代的商务英语写作 智慧树网课章节测试答案

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第一章 章节测试

1、  Business communication has become more challenging than ever before, because of ( )

A:the pervasiveness of digital technology

B:the globalization of business and the increase in workforce diversity

C:the increasingly flattened management style and emphasis on team work

答案: 【】

2、Which of the following represents a goal for business writers? ( )

A:You should concentrate on your feelings in business messages.

B:You should get your audience to believe and accept your ideas.

C:You should create messages that are lengthy to demonstrate your superior intellect and language skills.

D:You should write business messages from your perspective.

答案: 【】

3、Which of the following describes the language feature of business writing? ( )

A:use of nominalizations

B:long, complex sentences

C:plain language and familiar words

D:frequent use of disciplinary terminologies

4、When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )

A:write to solve a problem or convey information.

B:present ideas clearly but concisely.

C:concentrate on looking at the problem from the receiver’s perspective.

D:attempt to get your audience to believe and accept your message.

5、Business writing should be purposeful. In this context purposeful can best be defined as ( )

A:presenting ideas clearly and concisely.

B:getting your audience to believe and accept your message.

C:solving problems and conveying information.

D:concentrating on the receiver’s perspective instead of your own.

6、Business writing should be economical. In this context economical can best be defined as ( )

A:solving problems and conveying information.

B:getting your audience to believe and accept your message.

C:presenting ideas clearly and concisely.

D:concentrating on the receiver’s perspective instead of your own.

7、A business message should be long because quantity enhances quality. ( )

A:False

B:True

8、When you compose a business messages, you often need to cater for several levels of readership. ( )

A:False

B:True

9、One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )

A:False

B:True

10、Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )

A:True

B:False

第二章 章节测试

1、What question should you ask to visualize your audience? ( )

A:What position does the person hold in the organization?

B:Do I need to include more background information?

C:Should I expect a neutral, positive, or negative response to my message?

D:All answer choices are questions you should ask to visualize your audience.

2、Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )

A:review scientific experiments conducted by experts.

B:search the Internet for related Web sites.

C:search manually in her local library.

D:conduct interviews and surveys or organize a focus group.

3、Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )

A:Research in company files

B:Library research rooms

C:Questionnaires and surveys of employees

D:Tightly controlled scientific experimentation

4、The direct strategy would be most appropriate when ( )

A:expecting the audience to be pleased, mildly interested, or neutral.

B:delivering bad news.

C:revealing sensitive news.

D:presenting ideas requiring persuasion.

5、Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )

A:indirect.

B:frontloading.

C:direct.

D:passive voice.

6、What is a sentence fragment? ( )

A:Two independent clauses connected without punctuation or a conjunction

B:Two independent clauses connected by a comma without a conjunction

C:A broken-off part of a complex sentence

D:The part of a sentence containing the verb

7、Which of the following contains no sentence faults? ( )

A:Having good health insurance is important to employees we need to keep that in mind.

B:Review the list of benefits, then let me know what you think.

C:Which is why we are considering new health insurance options.

D:HealthNet’s coverage is extensive, and the rates are fair.

8、Which statement is accurate? ( )

A:Revision should always occur after you have completed writing.

B:Revising and proofreading involve the same steps.

C:Proofreading involves using only a spell checker.

D:Business messages must be clear, concise, and readable.

9、Which of the following best avoids flabby expressions? ( )

A:The CEO is of the opinion that stock prices will increase next quarter.

B:We do not expect any pay raises at this point in time.

C:In very few cases do job applicants perform adequate research about a company.

D:Although many employees have requested training, we can’t afford the extra expense.

10、Which of the following best avoids a long lead-in? ( )

A:Yes, we will send the information you requested.

B:You may be interested to learn that we will send the information you requested.

C:This is to advise you that we will send the information you requested.

D:I am writing this letter to inform you that we will send the information you requested.

第三章 章节测试

1、Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider ( )

A:jargon.

B:unfamiliar.

C:slang.

D:conversational.

2、Which of the following sentences best focuses on the audience? ( )

A:You can help us by sending us your payment immediately.

B:All sentences are focused on the audience rather than the sender.

C:We are very pleased to have you as our newest customer.

D:Register now to lock in your preferred travel dates.

3、As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and ( )

A:professional.

B:streamlined (e.g., using abbreviations such as ur for you are).

C:filled with slang and jargon.

D:casual, including low-level language.

4、Which of the following is most acceptable for business writing? ( )

A:Our company stipulates that you must submit your hours so that we can compensate you properly.

B:Please check with your supervisor for information about salary increases.

C:It is imperative that we ascertain whether you qualify for benefits.

D:Your remuneration will perpetuate for three weeks after your termination.

5、Which of the following demonstrates effective business writing? ( )

A:The office personnel will assist you with your forms.

B:The female attorney graduated from Yale.

C:All executives and their wives will attend the Reno conference.

D:A salesman must meet monthly sales quotas.

6、To emphasize an idea through mechanics, place it in ( )

A:Any of these techniques would emphasize the idea.

B:boldface.

C:capital letters.

D:a different font style.

7、Which of the following statements regarding bulleted or numbered lists is accurate? ( )

A:Lists confuse readers because they are visually distracting.

B:Lists decrease the readability level of a document.

C:Lists allow readers to review main ideas quickly.

D:Lists decrease a reader’s comprehension of the main ideas.

8、Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer. ( )

A:True

B:False

9、The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months. ( )

A:False

B:True

10、What question should you ask to visualize your audience? ( )

A:All answer choices are questions you should ask to visualize your audience.

B:What position does the person hold in the organization?

C:Should I expect a neutral, positive, or negative response to my message?

D:Do I need to include more background information?

第四章 章节测试

1、End dates and specific actions in a routine request letter should be placed in the ( )

A:body.

B:enclosure notation.

C:introduction.

D:closing.

2、Which of the following would be the most effective closing statement in a routine action request letter? ( )

A:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.

B:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.

C:We hope you can get our work completed in a timely manner.

D:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.

3、In concluding your direct reply letter, you should ( )

A:sign off with a familiar expression such as “If I may be of further assistance, please don’t hesitate to call me.”

B:omit your name but include the company name in the signature block.

C:avoid repeating the information provided or referring to its use.

D:provide specifics if further action is required.

4、Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening? ( )

A:Details of the adjustment she desires

B:A clear description of the desired action

C:A goodwill statement and end date

D:An explanation of the nature of her problem with the digital communication service bundle

5、Which of the following is the most appropriate opening for an adjustment letter granting a claim? ( )

A:The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.

B:Thank you for your letter of November 16 describing your bad dining experience with us last weekenD.

C:We are very sorry to hear that your meal with us did not meet your expectations.

D:Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only.

6、To encourage a positive response to your request for action, consider connecting your appreciation in the closing to a statement developing sender benefits. ( )

A:True

B:False

7、If you use e-mail to respond to an inquiry, check facts carefully because your e-mail, like any document written for your company, is considered a legally binding contract. ( )

A:True

B:False

8、Begin a direct claim letter with a description of your previous experiences as a faithful, happy customer. ( )

A:False

B:True

9、In the closing paragraph of an adjustment letter, it is inappropriate to mention another one of your company’s products or services. ( )

A:True

B:False

10、Which of the following sentences best focuses on the audience? ( )

A:All sentences are focused on the audience rather than the sender.

B:You can help us by sending us your payment immediately.

C:We are very pleased to have you as our newest customer.

D:Register now to lock in your preferred travel dates.

第五章 章节测试

1、Tanya is planning a persuasive message. What should she do in her opening? ( )

A:Focus on the sender’s direct and indirect benefits.

B:Ask a stimulating question.

C:Show the value of her proposal.

D:Explain the purpose of the request completely.

2、When using the indirect strategy in a persuasive message, you should place the reasons and explanations ( )

A:before the main idea.

B:in an attachment to the message.

C:after the main idea.

D:in the closing of the message.

3、Which of these statements about persuasion is most accurate? ( )

A:Most persuasive requests should be written directly to show your confidence.

B:Because effective persuasive appeals require creativity, you will not usually need to follow a specific writing plan in these messages.

C:The ability to persuade will be important to success in business, but this ability is not important to personal success.

D:Persuasion is important if you anticipate resistance or if you must prepare before you can present your ideas effectively.

4、The best way to begin a persuasive request is to ( )

A:capture the reader’s attention and interest.

B:explain your request logically and concisely.

C:use a neutral but unrelated buffer that leads into the request.

D:immediately prove the merit of your request.

5、Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent? ( )

A:Attraction, innovation, determination, and activity

B:Access, incite, determine, and activate

C:Appeal, input, develop, and attune

D:Attention, interest, desire, and action

6、In the body of your persuasive message, you will reduce resistance by ( )

A:avoiding any potential reasons for resistance.

B:focusing exclusively on reader benefits.

C:anticipating arguments and offering counterarguments.

D:shifting reader attention through praise and compliments.

7、When writing persuasive claim or complaint letter, you should ( )

A:address the letter to a specific department such a customer-service department rather than to an individual to get more attention.

B:appeal to the receiver’s sense of responsibility and pride in the company’s good name.

C:use a strong tone with accusatory language to demonstrate your dissatisfaction.

D:suggest that the receiver intentionally deceived you or intentionally created the problem.

8、Roy needs to write a persuasive message to his boss. What would you tell Roy to place in his closing? ( )

A:Repeat all the logical reasons you have supporting your request.

B:Overcome the boss’s resistance to granting your request.

C:Motivate your boss to take action.

D:Describe your request in detail.

9、Which of the following messages would most likely require the indirect strategy to persuade? ( )

A:Requesting favors and action from coworkers

B:Making a typical claim

C:Asking an employer for agreed-upon benefits such as vacation time

D:Informing employees of an upcoming all-staff meeting

10、Select the situation that is least likely to require persuasion. ( )

A:An invitation to the CEO of Facebook to speak at your professional organization’s next meeting

B:A request to have a defective printer replaced within the warranty period

C:A refund request for a software program that you opened but decided not to keep

D:A request to your colleagues to donate money to the United Way each pay period through payroll deductions

第六章 章节测试

1、Business writers must learn which bad-news messages should be presented with the direct strategy and which should be presented with the indirect strategy. ( )

A:True

B:False

2、If your receiver might overlook the bad news, it is appropriate to use the direct strategy. ( )

A:True

B:False

3、If your message may create a hostile reaction, you should use the indirect strategy. ( )

A:False

B:True

4、Thank you so much for asking me to speak at the university’s graduation ceremony is an effective buffer in a refusal letter. ( )

A:True

B:False

5、The most important part of a bad-news message is the section that explains why a negative decision is necessary. ( )

A:False

B:True

6、Using the following statement in an explanation of the reasons for the bad news could help the receiver to accept the message: Although we would like to consider installing the heating system you have offered, we are seeking a more energy-efficient, environmentally friendly unit. ( )

A:False

B:True

7、Placing the reasons before the bad news improves the chances that the reader will accept and understand the bad news. ( )

A:False

B:True

8、Company policy prevents us from exchanging your defective wireless router more than 30 days after you purchased it is an example of an effective explanation. ( )

A:False

B:True

9、To take the spotlight off the bad news, place it at the end of a paragraph. ( )

A:False

B:True

10、When you must refuse a request, you may sometimes offer an alternative, substitute, or compromise. ( )

A:False

B:True

第七章 章节测试

1、Which of the following is most likely to be written as an informative report? ( )

A:A recommendation from the Information Technology Department that your company install a wireless network

B:A summary of information presented at a recent conference for technical writers.

C:A comparison of five handheld communication devices that your company might purchase

D:A feasibility study addressing tuition reimbursement to all employees

2、When you organize a report indirectly, in which order should you present your ideas? ( )

A:Description of the problem, facts, conclusions, and recommendations

B:Description of the problem, conclusions, facts, and recommendations

C:The indirect pattern does not follow a set order of ideas.

D:Conclusion, recommendations, description of the problem, and facts

3、Although citing sources in a formal report is essential, you do not need to cite sources in an informal report.( )

A:False

B:True

4、The first step in preparing a report is to sit down and begin writing immediately; this technique allows you to capture your best ideas quickly. ( )

A:False

B:True

5、Which of the following statement is incorrect? ( )

A:Executive summary is the most important section of the business plan and is written for manager or executive.

B:The length of executive summary is suggested to be no more than one-tenth of the business plans or not more than a couple of pages for lengthy business plans.

C:Executive summary highlights the proposal or business plan and is written for manager executives, so it should be less technically oriented.

D:To show you are knowledgeable in the field, you should prepare executive using as many jargons or technical terms as possible so as to impress your boss.

答案: 【】

6、What is the purpose of a letter or memo of transmittal? ( )

A:To introduce the writer of the report

B:To designate the parts of the report

C:To provide a list of sources used within the report

D:To present an overview of the report

7、Headings that show the outline of a report are called ( )

A:talking headings.

B:descriptive headings

C:topic headings.

D:functional headings.

8、Which of the following reports is an example of an analytical report? ( )

A:A report recommending an antiterrorism security system for mass transit

B:A report outlining the new company procedure for reporting workplace injuries

C:A report summarizing the details of a recent seminar you attended

D:A report showing state budget allocations for education

9、Your company currently processes its payroll internally but is considering the use of an external accounting firm. You are in charge of determining whether your company should proceed with this plan. What kind of report would you most likely write? ( )

A:Summary report

B:Information report

C:Feasibility report

D:Progress report

10、Which of the following is not needed in a feasibility report? ( )

A:The background and problem necessitating the proposal

B:Problems that may result from implementation

C:Costs of implementing the proposal

D:Persuasive techniques

第八章 章节测试

1、Begin the job search by studying the job market and ( )

A:developing a short-range career plan to present at interviews.

B:specifying your target job, ideal supervisor, and perfect working conditions.

C:searching Web sites for job openings.

D:identifying your interests, goals, and qualifications.

2、The best advice for college students who need to learn about careers and establish a professional network is to ( )

A:enroll in classes in many programs to sample every career path.

B:purchase a good interview suit.

C:write your own blog to attract potential employers.

D:volunteer with a nonprofit organization.

3、Which of the following is a traditional job-search technique? ( )

A:Visiting a company Web site to search for job openings

B:Checking LinkedIn or Facebook

C:Developing a network

D:Searching CareerBuilder and HotJobs

4、Because it quickly reveals a candidate’s education and experience record, most recruiters favor a(n) ( )

A:functional résumé.

B:online résumé.

C:scannable résumé.

D:chronological résumé.

5、In the Education section of your résumé, you should ( )

A:list all college courses you have taken to give the employer a complete picture.

B:list only colleges where you have completed a degree or certificate program.

C:include relevant seminars attended and workshops completed.

D:specify your high school and college GPAs.

6、Experts argue about the best length for a résumé, but they agree that you shouldn’t waste space on unnecessary information. Which of the following should you omit on your résumé? ( )

A:Awards, honors, and certificates

B:Skills and responsibilities learned at part-time jobs while in college

C:Complete listing of all courses taken during schooling

D:Description of internship experiences as part of your college education

7、Generally, job seekers offer their e-portfolios on Web sites where potential employers can access the information round the clock, but e-portfolios are also ( )

A:burned onto CDs and DVDs to be mailed to prospective employers.

B:shared via YouTube and Tweets.

C:printed into hard-copy and arranged into three-ring binders.

D:posted on the big job boards.

8、Which of the following is the best tip for creating a successful cover letter? ( )

A:Use a creative letter style to surprise the reader and make a big impact

B:Make activities and outcomes, not yourself, the subject of sentences to reduce overuse of “I.”

C:Use different paper colors and paper types for your résumé and cover letter to create a strong visual impact.

D:Keep the focus on your skills and traits through frequent use of “I” statements.

答案: 【】

9、The most successful job seekers launch smart, reactive campaigns. ( )

A:False

B:True

10、It is unethical to present your grade point average (GPA) as a calculation based on the grades in your major courses only. ( )

A:False

B:True

答案: 【】

第九章 章节测试

1、A personally written message will have much more impact on your reader than a ready-made card. ( )

A:False

B:True

2、Writing letters of appreciation to customers who complain can be a smart business strategy. ( )

A:True

B:False

3、When responding to a letter of congratulations, minimize your achievements or suggest that the sender has exaggerated your good qualities to appear humble. ( )

A:True

B:False

4、Sympathy notes are probably more difficult to write than any other type of message. ( )

A:False

B:True

5、You should never send a goodwill messages via e-mail. ( )

A:True

B:False