商务英语 智慧树章节测试答案

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1、Who are suitable to take the course?

A:People using English to communicate in business settings.

B:College students in the major of business administration.

C:Senior high school students planning to study abroad.

D:Governmental officials in charge of foreign affairs.

答案: 【】

2、How many subject areas are included in this course?

A:12

B:6

C:5

D:4

答案: 【】

第一章 章节测试

1、Who usually conducts a SWOT Analysis for a business?

A:Managers

B:Employees

C:Banks

D:Lawyers

答案: 【】

2、Which of the following SWOT elements are internal factors for a business?

A:Weaknesses and Threats

B:Opportunities and Threats

C:Strengths and Weaknesses

D:Strengths and Opportunities

答案: 【】

3、Which of the following could be a strength for a business?

A:The location of a business

B:A price that is too high

C:Weather

D:A new international market

答案: 【】

4、Which of the following should be asked when you try to identify the strengths of your company?

A:Does political climate help you develop your business?

B:Which advantages does your company lack?

C:What do you do better than your competitors?

D:Which trends can negatively affect your business?

答案: 【】

5、Which of the following could be a weakness for a business?

A:Competitors with better financial support

B:A developing market

C:Poor quality of goods and services

D:Special marketing expertise

答案: 【】

6、Which of the following is true about weaknesses?

A:It’s external and helpful.

B:It’s external and harmful.

C:It’s internal and helpful.

D:It’s internal and harmful.

答案: 【

】

7、 Which of the following could be an opportunity for a business?

A:Having quality processes and procedures

B:A new competitor in its home market

C:Moving into new thriving market segments

D:Damaged reputation

答案: 【】

8、 A new vocational training project can be considered as a/an ______ for an employee.

A:strength

B:threat

C:weakness

D:opportunity

答案: 【】

9、Which of the following could be a threat for a business?

A:Changes in technology

B:A market vacated by an incapable competitor

C:Lack of marketing expertise

D:Location of the business

答案: 【】

10、______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.

A:His poor communication skills

B:His limited educational experience

C:A Possible downsizing at his company

D:A new position that matches his skills

答案: 【】

第二章 章节测试

1、1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.

A:self-actualization

B:esteem

C:safety

D:biology and physiology

答案: 【】

2、2. When all of the physiological needs are met, people tend to become concerned with ________.

A:social needs

B:sel-acutalization needs

C:safety needs

D:esteem needs

答案: 【】

3、3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.

A:social

B:biological and physiological

C:esteem

D:belonging and love

答案: 【】

4、4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.

A:Physiological, Safety, Social, Esteem, Self-Actualization

B:Physiological, Social, Safety, Esteem, Self-Actualization

C:Safety, Esteem, Social, Self-actualization, Physiological

D:Safety, Physiological, Esteem, Social, Self-actualization

答案: 【】

5、5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?

A:Retirement benefits.

B:Travel bonuses.

C:Reasonable wages.

D:Free lunches.

答案: 【】

6、6. What should a company do if it wants to motivate employees by meeting their esteem needs?

A:Organize team-based projects.

B:Create comfortable working environment.

C:Offer training and higher job titles.

D:Buy life insurance for them.

答案: 【】

7、7. Which of the following statements is true in Maslow’s motivation theory.

A:Food, shelter and wages fall into the category of safety needs.

B:The order of the hierarchy of needs is not fixed.

C:(D) People move up to seek satisfaction at a higher level even the basic needs have not met yet.

D:Effective leaders should adapt to the changing needs in different settings.

答案: 【】

8、8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?

A:Develop career potential.

B:Give self-improvement training.

C:Arrange after-work get-togethers.

D:Offer challenging jobs.

答案: 【】

9、9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?

A:Social needs.

B:Safety needs.

C:Esteem needs.

D:Physiological needs.

答案: 【】

10、10. Esteem needs, displayed at the ________ layer in Maslow’s hierarchy, are the need for appreciation and respect.

A:second

B:fourth

C:third

D:first

答案: 【】

第三章 章节测试

1、1. Which of the following is the purpose of 360-degree performance appraisal?

A:To evaluate staff performance.

B:To establish training plan.

C:All of the above.

D:To reach decision whether the employ should be promoted or not.

答案: 【】

2、2. Which statement is true about 360-degree performance appraisal?

A:It is useful as a feedback for both developmental and administrative purposes.

B:It is neither an administrative tool nor a developmental tool

C:It is used only as an administrative tool.

D:It is used only as a development tool.

答案: 【】

3、3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.

A:Peer appraisal

B:Subordinate appraisal

C:360-degree performance appraisal

D:Superior appraisal

答案: 【】

4、4. Which of the following method is often used in 360-degree performance appraisal?

A:Rating scale.

B:Presentation.

C:Group discussion.

D:Telephone interview.

答案: 【】

5、5. Which is the most important component in 360-degree performance appraisal?

A:All of the above

B:Superior appraisal

C:Subordinate appraisal

D:Peer appraisal

答案: 【】

6、6. _______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.

A:Client appraisal.

B:Self appraisal.

C:Subordinate appraisal.

D:Peer appraisal.

答案: 【】

7、7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.

A:Superior appraisal

B:Subordinate appraisal

C:Self appraisal

D:Peer appraisal

答案: 【】

8、8. The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.

A:peers

B:themselves

C:subordinates

D:supervisors

答案: 【】

9、9. _____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.

A:Peer

B:Subordinate

C:Superior

D:Self

答案: 【】

10、10. Which of the following is advantage of 360-degree performance appraisal?

A:It arouses suspicion within an organization.

B:It is difficult to figure out the results.

C:It is both time-consuming and would cost a large sum of money.

D:It provides detailed information on an employee’s performance.

答案: 【】

第四章 章节测试

1、1. Which of the following is NOT the goal of the S-T-P process?

A:To help the organization develop an appropriate marketing mix.

B:To guide the organization to the implementation of an appropriate marketing mix.

C:To evaluate how effective an organization’s marketing mix is.

D:To enable the organization to make important marketing decisions concerning where they should compete.

答案: 【】

2、2. Which statement is NOT true about the benefits of the S-T-P process?

A:The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.

B:The S-T-P process helps a company match its products with its customers.

C:The S-T-P process guides a company to divide its customers into small groups.

D:The S-T-P process helps marketers arrange the importance of different offers from a company.

答案: 【】

3、3. Which of the following approach belongs to market segmentation?

A:Behavioral approach.

B:Psychological approach.

C:Physical approach.

D:Linguistic approach.

答案: 【】

4、4. A company usually divides a market into small groups of consumers based on _______.

A:how valuable the market is

B:the requirement of consumers

C:shared characteristics

D:the need of the company

答案: 【】

5、5. With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.

A:product positioning

B:market targeting

C:market segmentation

D:market selection

答案: 【】

6、6. _______ is the second step in the S-T-P process.

A:Targeting

B:Advertising

C:Positioning

D:Segmentation

答案: 【】

7、7. In order to select target markets, a company needs to _______.

A:enter the most profitable market segment

B:focus the company’s marketing offers on related consumers

C:develop appropriate marketing strategy and goals

D:assess the attractiveness of different segments

答案: 【】

8、8. Positioning is about how a company wants its product to be _______ by the target market against main competitors.

A:bought

B:assessed

C:thought of

D:selected

答案: 【】

9、9. The goal of positioning is to create a clear and positive image about _______.

A:when a product will reach the market

B:what a product is about

C:how a product competes against competitors

D:where consumers can get a product

答案: 【】

10、10. If a company positions a product by use or application, the company would _______ in its marketing activities.

A:highlight how the product is used to show that it is the best solution for the task

B:indicate that the product would contribute to the user’s social identity

C:focus on the products best features

D:emphasize that the product represents significant value

答案: 【】

第五章 章节测试

1、1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.

A:consider how the four elements work together

B:pay attention to customer needs

C:monitor the four elements from time to time

D:focus more or less on one element

答案: 【】

2、2. To differentiate a product in the market, a company needs to _______.

A:work on its actual and augmented benefits

B:emphasize its brand

C:improve its quality

D:promote its unique selling proposition

答案: 3、

3. To build up sales and market share, a company may use _______.

A:psychological pricing strategy

B:skimming pricing strategy

C:values-based pricing strategy

D:penetration pricing strategy

答案: 【】

4、4. Promotional activities that aim to differentiate product would focus on _______.

A:informing consumers of the existence of the product

B:building brand awareness

C:strengthening the brand

D:introducing unique features and benefits

答案: 【】

5、5. A unique selling proposition is a feature of a product that ______.

A:satisfies customer needs

B:attracts consumers in the market

C:makes it different from other similar products

D:is highlighted in advertisements

答案: 【】

6、6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.

A:raising questions concerning the 4Ps

B:asking customer focused questions

C:changing some elements constantly

D:answering questions concerning the 4Ps

答案: 【】

7、7. In the pricing process, in order to understand environmental factors, a company needs to _______.

A:adopt a fixed methodology

B:calculate fixed and variable costs of its products

C:predict the possible actions its competitors will take and their effects

D:estimate the demand from consumers

答案: 【】

8、8. Which of the following is NOT included in a promotional mix?

A:Personal selling

B:Advertising

C:Sponsorship

D:Communication

答案: 【】

9、9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.

A:dual distribution

B:direct distribution

C:indirect distribution

D:intensive distribution

答案: 【】

10、10. Which of the following is correct about distributors?

A:They purchase goods from different producers in bulk and store them in warehouses.

B:They carry products from a single brand or company.

C:They represent the producer to the user and make money from commissions.

D:They stock goods bought from other intermediaries and then sell them to the ultimate end user.

答案: 【】

第六章 章节测试

1、1. According to the AIDA model, ______.

A:some customers would jump over some steps to make a purchase

B:the number of prospective customers increases step by step

C:marketing efforts should be tailored for different stages in the customer journey

D:marketing messages need to motivate customers to buy

答案: 【】

2、2. To maintain customer interest, marketing messages need to ______.

A:introduce the detailed features of a product

B:provide entertaining content about a product

C:give customers hands-on experience about a product

D:deliver the most important benefits of a product

答案: 【】

3、3. Applying the AIDA model in the planning of marketing activities is about _______.

A:deciding on the time to put out these activities

B:selecting a stage to focus these activities on

C:mapping out the thoughts of consumers

D:creating a marketing sequence

答案: 【】

4、4. _______ is the first step in the AIDA buyer’s journey.

A:Autonomy

B:Attention

C:Action

D:Availability

答案: 【

5、5. Which of the following is NOT what marketers at the attention stage should focus on?

A:Informing customers that the company exists

B:Letting customers know that they need a product

C:Raising customer awareness of the product

D:Motivating customers to buy

答案: 【】

6、6. Helping consumers develop interest is about _______.

A:giving consumers reasons to want to research further into the company’s offer

B:Inviting consumers to use their own resources to look into the offer

C:letting consumers know about the product

D:encouraging consumers to own the product

答案: 【】

7、7. Marketing activities at the desire stage aim to _______.

A:ask customers to notice particular features of the product

B:persuade customers to actually buy the product

C:drive customers to develop a willingness and tendency to buy the product

D:let customers feel that they like the product

答案: 【】

8、8. Which of the following is NOT a way to stimulate customer desire for a product?

A:Telling customers that the product could solve their problems.

B:Answering possible objections from customers.

C:Giving customers reassurance about the effectiveness of the product.

D:Persuading customers that the product would affect them positively.

答案: 【】

9、9. Which is of the following is false about testimonials?

A:Testimonials can be written or spoken.

B:Testimonials are statements that recommend a product as worthy and desirable.

C:Testimonials can give customers reassurance.

D:Testimonials are insider opinions.

答案: 【】

10、10. A call to action is an instruction to the audience to _______.

A:prompt an immediate response

B:demonstrate the features of a product

C:encourage them to buy a product

D:get an offer

答案: 【】

第七章 章节测试

1、1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.

A:investment

B:presentation

C:profitability

D:interests

答案: 【】

2、2. In the example of KFC, what makes KFC China a STAR in those four profit centers?

A:special food menu

B:high market share and high sales growth rate

C:all of above

D:an aggressive strategy

答案: 【】

3、3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.

A:a low growth rate

B:competitive

C:a high market share

D:competitiveness

答案: 【】

4、4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.

A:financial support

B:startup

C:a prime focus

D:combination

答案: 【】

5、5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.

A:a market

B:a potential business

C:a cash cow business

D:a new business

答案: 【】

6、6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.

A:poor performance

B:mature stage

C:market shares

D:cash traps

答案: 【】

7、7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.

A:cash cows

B:dogs

C:question marks

D:stars

答案: 【】

8、8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.

A:startup

B:cash cow quadrant

C:dog quadrant

D:star quadrant

答案: 【】

9、9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.

A:assessment

B:financial

C:portfolio analysis

D:competitive

答案: 【】

10、10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.

A:managing

B:selling

C:dealing with

D:investing

答案: 【】

第八章 章节测试

1、1. Which of the following is true concerning the purpose of the five forces model?

A:To survey the potential consumers.

B:To describe strengths and weaknesses of a product.

C:To analyze the competitiveness in an industry.

D:To study the suppliers’ strategy.

答案: 【】

2、2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.

A:supplier power

B:buyer power

C:threat of new entry

D:threat of substitutes

答案: 【】

3、3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.

A:low potential

B:strong competition

C:low profitability

D:high profitability

答案: 【】

4、4. A highly competitive market has the following features EXCEPT_______.

A:many substitute products

B:large number of competitors

C:many suppliers

D:low barriers to enter

答案: 【】

5、5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.

A:weak; weak

B:weak; strong

C:strong; weak

D:strong; strong

答案: 【】

6、6. When buyers are able to join together to put pressure on a supplier, this is which of Porter’s Five Forces?

A:Threat of new entrants.

B:Competitive rivalry.

C:Threat of substitute products.

D:Bargaining power of customers.

答案: 【.】

7、7. When suppliers are limited or inputs are scarce, which of Porter’s Five Forces are at play?

A:Competitive rivalry.

B:Supplier power.

C:Threat of new entrants.

D:Buyer power.

答案: 【】

8、8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?

A:Low costs and differentiated products.

B:High costs and differentiated products.

C:Bad product performance and low switching costs.

D:Good product quality and high substitute availability.

答案: 【】

9、9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.

A:less; less

B:less; more

C:more; more

D:more; less

答案: 【】

10、10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?

A:Buyers are price sensitive and well-educated.

B:New entrants can easily access suppliers and distributors.

C:The industry is very large but matured.

D:Most suppliers are pretty small.

答案: 【】

第九章 章节测试

1、1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.

A:stronger customer loyalty

B:niche market

C:higher market share

D:competitive advantage

答案: 【】

2、2. Which of the following statement is true about competitive strategy?

A:Each competitive strategy entails differences in product line, production emphasis, marketing emphasis, and means to sustain the strategy.

B:All of the above.

C:Each competitive strategy positions a company differently in its market.

D:Each competitive strategy establishes a theme for how a company can outperform rivals.

答案: 【】

3、3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.

A:Differentiation

B:Cost focus

C:Cost leadership

D:Differentiation focus

答案: 【】

4、4. What factors should be considered if a company plans to adopt cost leadership strategy?

A:The capacity of one party to dominate the other due to its influence, power, size, or status, or through a combination of different persuasion tactics.

B:The level of how technology is implemented.

C:All of the above.

D:The rate at which potential output levels are being met or used.

答案: 【】

5、5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.

A:similar

B:successful

C:distinctive

D:excellent

答案: 【】

6、6. How can a company achieve differentiation?

A:Competitive pricing.

B:All of the above.

C:Enhanced customer support.

D:Functional design.

答案: 【】

7、7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.

A:industry

B:market

C:segment

D:area

答案: 【】

8、8. When using the _____, there is a potential danger of a broad-market cost leader.

A:cost focus strategy

B:cost leadership

C:differentiation focus strategy

D:differentiation strategy

答案: 【】

9、9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.

A:Cost leadership

B:Cost focus strategy

C:Differentiation strategy

D:Differentiation focus strategy

答案: 【】

10、10. What is the advantage for a company to use differentiation focus strategy?

A:Either (A) and (B)

B:The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers, and it can charge more for that expertise due to reduced competition.

C:There is less competition and, therefore, greater pricing flexibility in the niche market.

D:Both (A) and (B)

答案: 【】

第十章 章节测试

1、1. Negotiations can take place _________________.

A:between buyers and sellers

B:between the governments of two or more countries

C:between an employer and prospective employees

D:all of above

答案: 【】

2、2. A negotiator will conduct accommodating strategy, _____________

A:on issues vital to company welfare when he/she knows it is right.

B:when he/she is outmatched and losing.

C:when he/she wants to gain commitment by incorporating others’ concerns into a consensual decision.

D:when he/she wants to achieve a temporary settlement of a complex issue.

答案: 【】

3、3. In negotiations, using avoiding strategy shows negotiators’ ability to ___________.

A:practice leaving issues unresolved

B:communicate and keep the dialogue open

C:offer value to all aspects of the issue

D:endure the loss of one’s own side

答案: 【】

4、4. In a competitive climate, people are more likely to ________________.

A:deprive them of the gains

B:ignore information and opinions from others.

C:remind the organization of their potential contributions

D:frame issues in nonthreatening ways

答案: 【】

5、5. In negotiations, using collaborating strategy shows negotiators’ ability to ___________.

A:communicate and keep the dialogue open

B:endure the loss of one’s own side

C:offer value to all aspects of the issue

D:confront situations in a non-threatening way

答案: 【】

6、6. A risk of using accommodating strategy might be ___________.

A:the loss of contribution

B:time cost on trivial matters

C:a breakdown in communication

D:lack of feedback

答案: 【】

7、7. In negotiations, using competing strategy shows negotiators’ ability to ___________.

A:use active or effective listening

B:confront situations in a non-threatening way

C:know when to withdraw

D:argue and debate

答案: 【】

8、8. Which of the following statements is the feature of compromising?

A:Compromise will prolong the process of negotiation which has negative effect.

B:All parties will achieve a partial victory and all points of view are taken into consideration.

C:Both parties are satisfied with the outcome brought about by a compromise.

D:In order to find a compromise, the weak side must “give in” somehow to achieve a resolution.

答案: 【】

9、9. Things to consider before and during negotiations include justifying your position, _________________, keeping your emotions in check, and knowing when to walk away.

A:understanding the market

B:analyzing other party’s data

C:criticizing other party’s standpoint

D:putting yourself in the other party’s shoes

答案: 【】

10、10. When___________, the objective is to find an expedient, mutually acceptable solution that partially satisfies both parties

A:avoiding

B:accommodating

C:compromising

D:collaborating

答案: 【】

第十一章 章节测试

1、1. Which of the following descriptions is NOT true to Zara?

A:Cellular manufacturing helps to streamline communication and speeds up production

B:In-house production increases the overall flexibility.

C:Zara hires many other companies to produce parts of products.

D:Centralized design and manufacture reduces the time to market drastically.

答案: 【】

2、2. As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.

A:removing some of the chain’s links and establishing effective communication networks with partners

B:singling out management departments

C:developing more process links and cutting communication with suppliers

D:making every part of the whole chain work independently

答案: 【】

3、3. One of the benefits of time-based strategy is ________.

A:increasing cycle time and weakening communications

B:reducing costs and increasing profits

C:lowering the barriers to imitation

D:slowing growth and improving quality

答案: 【】

4、4.Lean manufacturing is a management philosophy derived from the ________, focusing on eliminating waste, reducing errors, and shrinking inventory.

A:Toyota Production System

B:IBM Management System

C:Ford Mass Production

D:Zara Supply Chain Management

答案: 【】

5、5. Which of the following description of supply chain management is true?

A:Successful supply chain management may lower the efficiency of the movement and storage of materials.

B:Supply chain management aims to minimize customer value and publicize the product.

C:Supply chain management emphasizes the independent operation of each unit.

D:A very clear and effective supply chain involves collaborative work between roles and systems.

答案: 【】

第十二章 章节测试

1、1. A headhunter is a job recruiter who specializes in _______ highly skilled professionals with corporate clients. He or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.

A:communicating

B:referring

C:matching

D:relating

答案: 【】

2、2. Why do employers use headhunters?

A:Because headhunters can find more proper talents than those the company finds on its own.

B:Because they focus on fewer assignments and have more time to approach passive candidates.

C:All of the above.

D:Because their compensation is based on their results, not their level of activity.

答案: 【】

3、3. What is the advantage to recruit with a headhunter?

A:Candidates most often form lower level of loyalty with their employers.

B:It often costs more to hire from a headhunter.

C:Headhunters, esp. those specialist headhunters, knows an industry better than HR recruiting managers.

D:Some headhunters have been known to lure people in for advertised jobs and then try to push other opportunities on them.

答案: 【】

4、4. What is the first step for the headhunting process after headhunters are informed of the need of hiring?

A:To approach passive candidates.

B:To conduct executive search in order to find a exact match.

C:To arrange a face-to-face interview.

D:To arrange a telephone interview.

答案: 【】

5、5. Headhunters are paid on ______, which means they aren’t paid unless and until a suitable candidate that they find is hired.

A:contingency

B:time spent on each candidate

C:the nature of the job vacancy

D:sales volume

答案: 【】

6、6. Who should pay the headhunter?

A:The HR hiring in the employer company.

B:All of the above.

C:The client.

D:The job seeker.

答案: 【.】

7、7. What is the advantage for people to work with a specialist headhunter?

A:Generalists have a greater understanding than specialists on recruiting fundamentals and principals.

B:Generalists can take on more job orders and draw from a much larger pool of candidates than specialists.

C:Clients may prefer to work with specialists that cater to candidates with a particular skill set.

D:Generalists have a broader focus and work on a wide variety of positions than specialists, potentially offering more opportunities to candidates.

答案: 【】

8、8. Which of the following is the feature of an ineffective resume?

A:Content should be very detailed in terms of results/accomplishments, NOT responsibilities.

B:Provide clear academic background information, such as course scores at university.

C:Less is more – Cut and simplify your formatting.

D:Delete any Key Competencies sections.

答案: 【】

9、9. Which of the following function is the most important function performed by a headhunter?

A:To find a perfect match between clients and candidates.

B:To provide career development for the candidates.

C:To try to keep candidates working for the clients as long as possible.

D:To save recruitment cost for the clients.

答案: 【】

10、10. Rejection isn’t ______. It simply means that you are not a fit for the positions they are currently working on.

A:acceptable

B:realistic

C:reasonable

D:personal

答案: 【】